Anchor text distribution became a major part of off page SEO after Google released first Penguin update. Overnight everything that SEOs were striving for many years – placing as many exact-match anchors as possible, became a bad practice.
What is anchor text distribution, is there such thing as an ideal anchor text distribution and if there any guidelines you can check (and possibly adjust) your campaigns?
In this episode, we discuss the topic and I will demonstrate how you can user RankWyz to quickly determine “the perfect” anchor text distribution for your niche.
The episode uses great case study by Matt Diggity – How Penguin 4.0 Has Affected Anchor Text Optimization